red Fisher (September 3, 1875 – January 14, 1942) was a German-born American songwriter and Tin Pan Alley music publisher. Fisher founded Fred Fisher Music Publishing Company in 1907. He was born as Albert von Breitenbach in Cologne. After visiting the United States in 1892, he immigrated in 1900, where he assumed the name Fred Fischer — Friedrich for its Germanic strength and Fischer from a sign he read on a passing truck. With the onslaught of World War I, he decided Fischer was too Germanic so he modified it to Fisher.[1]