How You Sell Soul to a Soulless People Who Sold Their Soul??? is the tenth studio album by American hip hop group Public Enemy, released August 7, 2007 on Slam Jamz Recordings in the United States. Its release coincided with the 20th anniversary of their career. The album debuted at number 49 on Independent Albums chart, and it received generally positive reviews from most music critics, based on an aggregate score of 71/100 from Metacritic. Music critic Robert Christgau named How You Sell Soul to a Soulless People Who Sold Their Soul??? his second favorite album that didn't make Rolling Stone's Top 50 albums of the 2007.